The family is maybe the most influencing factor for an individual. Therefore when it comes to choose a product that fit for the whole family CeraVe is the first and only brand to offers a full line of products containing essential ceramics that healthy skin needs. In a family of four the parents and two kids CeraVe is able to offers baby products that do more than just clean and moisturize. Formulated with vital ceramics, they help protect and maintain baby's delicate skin.
"My daughter hates putting lotion on, she always has. However, she doesn't mind CeraVe as much because it isn't thick. The pump applicator makes it easy for busy moms to apply to their baby's skin and for young children to apply themselves ( with supervision)" According to Cindy she is a happy mother because her daughter uses it, even if it is once or twice a day. It has really helped restore her skin, her hands are now soft and healthy. So when there are parents that gives good reviews about the product means that the consumer are being satisfied by the product.
For brands - especially for fast- moving consumer goods (FMCG) or consumer packaged goods (GPG) - successfully " integrate" the family is both a real challenge and an opportunity develop a strong consumer loyalty among all the family members.
That why is important for create to be seen as a family brand in orders to become a consumer habit for parents and children when they will becomes adults.
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