Ch. 1- Overview of Marketing (Brief History and Mission Statement)

Skin is our largest Organ and plays a very important role as our first level of defense against a host of environmental aggressors. Your skin helps your body temperature even. if you get too hot, blood vessels near the surface of the skin, called capillaries, enlarge to let the warm blood cool down.
with this brief explanation about how important is our skin I would love to introduce Cerave

Make ceraVe Moisturizing cream a vital part of your daily skin care routine. it won't clog pore, is never greasy and will not irritate sensitive skin. with our unique, patented multivesicular emulsion (MVE) delivery technology, this potent cream provides multiple layers of nurturing and protective ingredients to the skin slowly over time. MVE ensures that these ingredients- including ceramics, hyaluronic acid and emollients that moisturize and soften skin- penetrate deeply into the skin to hydrate and nourish where you need it, lasting long after you apply it.

• non-comedogenic and non-irritating
• Ceramides help repair the skin barrier
• Hyaluronic acid attracts needed moisture 
• Glycerin and Dimethicone prevent moisture loss at the surface