Ch. 2 - Strategic Planning for Competitive Advantage

Good afternoon everyone. Today I would love to do SWOT analysis on my product.

I am going to identifying internal strengths (S)
and weaknesses (W)
and also examining external opportunities (O)
and threats (T)

1. (S) Cerave is a great product because Cerave does more than just moisturize the skin surface its the first and only brand to offered a full line of products containing an exclusive combination of vital ceramides healthy skin needs. They offers different product type like.

• Cleansers 
• Moisturizers 
• Healing ointment 
• Sunscreen 
• Baby 

This product are developed with dermatologist, with this full line of product recommended for face and body to address not only dry or oily skin but also use as part of a recommended skin care regimen suitable for those with skin conditions such as eczema, psoriasis, acne, rosacea and atopic dermatitis.

Cerave products are non-irritating, non-comedogenic and fragrance- free.

AWARD

2012 Allure Best of Beauty Award

2012 Allure Best of Beauty Award

Winner "Best of Beauty" Award for CeraVe® SA Renewing Lotion

     2.(W) Now when it comes to weaknesses I can consider the fact that Cerave is currently sold in the US and Canada.

    3.(O) External opportunities would be that my product expands throughout the world ex Europe, Asia, Africa and so on 

also the use technology is existential for my product to be delivery to every single one. 

    4.(T) I believe that every single product face obstacles but in my opinion that is  nothing to be worry about, because it only means that the product is doing well. In the other hand my product weaknesses is that is currently sold in the US and Canada however eventually we are going to deliver the product to others countries.