Ch. 4 - The Marketing Environment

The family is maybe the most influencing factor for an individual. Therefore when it comes to choose a product that fit for the whole family CeraVe is the first and only brand to offers a full line of products containing essential ceramics that healthy skin needs. In a family of four the parents and two kids CeraVe is able to offers baby products that do more than just clean and moisturize. Formulated with vital ceramics, they help protect and maintain baby's delicate skin.

"My daughter hates putting lotion on, she always has. However, she doesn't mind CeraVe as much because it isn't thick. The pump applicator makes it easy for busy moms to apply to their baby's skin and for young children to apply themselves ( with supervision)" According to Cindy she is a happy mother because her daughter uses it, even if it is once or twice a day. It has really helped restore her skin, her hands are now soft and healthy. So when there are parents that gives good reviews about the product means that the consumer are being satisfied  by the product.

For brands - especially for fast- moving consumer goods (FMCG) or consumer packaged goods (GPG) - successfully " integrate" the family is both a real challenge and an opportunity develop a strong consumer loyalty among all the family members.

That why is important for create to be seen as a family brand in orders to become a consumer habit for parents and children when they will becomes adults.

                                         

Ch.18 Social Media and Marketing

In this new generation, with its modern ideas for social commerce a subset of e-commerce that involves the interaction and user contribution aspects of social online media to assist online buying and selling of products and services.

"Social media is more than a way to market your business it's a chance to connect with your customers."

This video first  connect to their views  then introduces their product "CeraVe" and explain why is good for you. This is a way to sell a product in social online media, also this can be "Review sites" web sites that allow consumers to post, read, rate, and comment on opinions regarding all kinds of product and services.

My company wants to sell their products therefore they have to look for ways to deliver their product to consumers in other words the organization identifies customers where they are ex Twitter , Facebook, youtube. Most people now days have a smartphone which allow them to look for their needs, they no longer need to go to the store to purchase ours good,  instead they can go online and search for what they wants and buy it.

                                                               SOCIAL MEDIA

in 2010, the agency implemented a social media strategy for the CeraVe to maintain a more active conversation with the consumer. The agency:

• headed up the re-design of create.com to make it more interactive and user-friendly.
• Created an educational "SK-INformation" blog for current and potential CeraVe users to get expert advice about the brand, issues affecting their skin &amp: the ability to leave comments.
• The new ceraVe.com interfaces across several social media platforms, including active presences on youTube, Facebook, Pinterest and twitter, with the goal of driving "follower" and "fan" traffic back to the website or to other online venues hosting positive information about the brand.

in 2011 and 2012, the agency expanded CeraVe's social media strategy to include:

• A short video tutorial series for consumers called " CeraVe 1-2-3" for viewing on both the brand's youTube channel and CeraVe.com.
• The launch of an interactive online (Facebook and micro site) video contest called "share your CeraVe story and WIN!" This promotion challenged ceraVe fans to submit brief videos showing why they are "ceraVe's Biggest fan" for a chance to win a year's worth of CeraVe skincare products. the contest, ultimately decided by voters, also included a sweepstakes component so one lucky voter had a chance to win the grand prize as well.

www.facebook.com/cerave

www.twitter.com/ceraveskin

www.youtube.com/ceraveskin

 

Ch. 2 - Strategic Planning for Competitive Advantage

Good afternoon everyone. Today I would love to do SWOT analysis on my product.

I am going to identifying internal strengths (S)
and weaknesses (W)
and also examining external opportunities (O)
and threats (T)

1. (S) Cerave is a great product because Cerave does more than just moisturize the skin surface its the first and only brand to offered a full line of products containing an exclusive combination of vital ceramides healthy skin needs. They offers different product type like.

• Cleansers 
• Moisturizers 
• Healing ointment 
• Sunscreen 
• Baby 

This product are developed with dermatologist, with this full line of product recommended for face and body to address not only dry or oily skin but also use as part of a recommended skin care regimen suitable for those with skin conditions such as eczema, psoriasis, acne, rosacea and atopic dermatitis.

Cerave products are non-irritating, non-comedogenic and fragrance- free.

AWARD

2012 Allure Best of Beauty Award

2012 Allure Best of Beauty Award

Winner "Best of Beauty" Award for CeraVe® SA Renewing Lotion

     2.(W) Now when it comes to weaknesses I can consider the fact that Cerave is currently sold in the US and Canada.

    3.(O) External opportunities would be that my product expands throughout the world ex Europe, Asia, Africa and so on 

also the use technology is existential for my product to be delivery to every single one. 

    4.(T) I believe that every single product face obstacles but in my opinion that is  nothing to be worry about, because it only means that the product is doing well. In the other hand my product weaknesses is that is currently sold in the US and Canada however eventually we are going to deliver the product to others countries. 

Ch. 1- Overview of Marketing (Brief History and Mission Statement)

Skin is our largest Organ and plays a very important role as our first level of defense against a host of environmental aggressors. Your skin helps your body temperature even. if you get too hot, blood vessels near the surface of the skin, called capillaries, enlarge to let the warm blood cool down.
with this brief explanation about how important is our skin I would love to introduce Cerave

Make ceraVe Moisturizing cream a vital part of your daily skin care routine. it won't clog pore, is never greasy and will not irritate sensitive skin. with our unique, patented multivesicular emulsion (MVE) delivery technology, this potent cream provides multiple layers of nurturing and protective ingredients to the skin slowly over time. MVE ensures that these ingredients- including ceramics, hyaluronic acid and emollients that moisturize and soften skin- penetrate deeply into the skin to hydrate and nourish where you need it, lasting long after you apply it.

• non-comedogenic and non-irritating
• Ceramides help repair the skin barrier
• Hyaluronic acid attracts needed moisture 
• Glycerin and Dimethicone prevent moisture loss at the surface