Ch. 6 - Consumer Decision Making

"The consumer decision making is complex process with involves all the stages from problem recognition to post purchase activities. All the consumers have their own needs in their daily lives and these needs make them make different decisions. These decisions can be complex depending on the consumer's opinion about a particular product, evaluating and comparing, selecting and purchasing among the different types product. therefore, understanding and  realizing the core issue of the process of  consumer decision making and utilize the theories in practice is becoming a common view point by many companies and people". According to John Dudovskiy on he detailed analysis on "Consumer Decision Making process" he restate that the consumer decision- making process consist of five steps, which are need recognition, information search, evaluations of alternatives, purchase and post-purchase behavior.

 consumer nows days have  many options when it comes to purchase a particular product, why CeraVe? only CeraVe delivers ceramides through a patented, controlled erase technology that penetrates the skin surface, to help rebuild the skin's protective barrier and lock in moisture all day.

Stock up on high-end CeraVe Baby wash &shampoo this week at CVS! Select CeraVe products are on sale, buy one get one 50% off, and offering a $10.00 Extrabucks reward when you spend $30.00. Buy four baby wash &shampoo products, use four $4.00 insert coupons, and get back $10.00 Extrabucks. Pay just $1.59 each. Here's how

• Buy two CeraVe Baby wash & shampoo for the regular price of $10.79.
• Buy two CeraVe Baby wash & shampoo for half price: $5.40.
• Use four $4.00/1 coupons from the 8/7 smart source coupon insert.
• pay $16.37 at the register and receive $ 10.00 Extrabucks on your receipt.

This fabulous deal stared October 4th 2016 at CVS and consumer didn't wait to comment  on this for example Maira said " My store had them for 9.99 plus boo and I had the four $4 off coupon and worked fine best thing was they were only a $1 each for me thanks kcl used them today on my daughter and they are great"  furthermore this are the things that consumer love to see when they are buying their favorite product with coupons make it more exciting for them. 

CeraVe can be found in most major retail outlets, including: