Ch. 10 - Product Concepts

                                         

hello all, CeraVe does more than just moisturize the skin's surface - it's the first and only brand to offer A FULL LINE OF PRODUCT containing an exclusive combination of vital ceramics healthy skin needs.


                           What makes CeraVe diffrent than other skincare brands?

So CeraVe is developed by dermatologists, their mission is to provide advanced skincare prodcts that do more than  just moisturize the skin's surface. CeraVe is the first and only brand to offer a full line of skin care product that contain an exclusive combination of three scientifically- identified vital ceramides. CeraVe products penetrate the skin's surface, infuse it with moisture, and lock it in for truly long-lasting rsults and beautiful, healthy looking skin.

CeraVe has 5 product Type which are cleansers, moisturizers, healing ointment, sunscreen and baby.Area of uses face, body, hand, foot. Now you can uses it depending of your skin type for example normal to oily, normal to dry and dry to extra dry.

My favorite line of CeraVe product is Moistorizer because I have very dry skin and  their moistorizer cream with pump moistorizes and helps restore the protective skin barrier, with vital ceramides and I like that CeraVe products are non-irritaring and fragance free.
                                                   

Ch. 17 - Personal Selling and Sales Management

                                                                          

Hello all. Today I would discuss how CeraVe  brand establishes a unique, relationship with their costumers.  CeraVe ways to sell their product is with the help of  demartologist  review.


The internet has had a significant impact on personal selling - even among the least-seasoned salespeople. Here Dr. Marnie Nussbaum, MD and lifestyle blogger Jessie Date discuss the benefits of CeraVe Healing Ointment. With the help of this video a sell person can be educated about the product. Why is good for different type of skin and why different type of skin can uses it.

Another very important way that CeraVe.com can effectively market their product is by personal relationship that the sales team establishes with its customer at Target where costumer can ask question about the product .

Ch. 16 - Advertising, Public Relations and Sales Promotion

Think of advertisement that stick in your head. What makes them so memorable? is it the product itself, or is it the techniques used to produce  the ad? Advertising appeals are the persuasive that stimulates a person to buy a product or service by speaking to an individual's needs, interest, or wants. The goal of an ad is to persuade customers, and advertising appeals provide just the right hook to allow persuasion to occur. Advertising appeals are designed to create a positive image and mindset about those who use the product or service, and are a major factor of consideration for advertisers. Companies put a lot of effort into their creative advertising strategies and use various types of appeals to influence purchasing decisions.

CeraVe advertisement analysis
 The product the advertisement is trying to sell is create sunscreen.
The setting of the ad takes places in a swimming pool. The pool is in the ad.her skin looks radiant and    
she is smiling from ear to ear. Besides Rebecca and the pool, the ad display two other objects. There are two different bottles of VeraVe sunscreen; one squeeze- bottle and one spray can. In this print ad, Rebecca is in the pool showing off her smooth skin that she protects using create sunscreen. The purpose this ad is placed in twin magazines because its target audience is swimmers or people who spend a lot of time outdoors in the summer because this product helps protect the skin from the damaging rays of the sun and helps keep the skin hydrated after long hours in the pool.
Swimmers who see this ad is a swim magazine would recognize Rebecca Soni and stop to read the ad. The advertisement creators wants the target audience to believe that CeraVe sunscreen works so well that even three-time Olympic gold medalist Rebecca Soni uses and trusts it. The creators claim that being in the water and damaging sun can take a toll on your skin. Therefore, it is important to protect your skin and repair it by using CeraVe sunscreen. There are many visual techniques in this advertisement. The two that help portray the message most are:

1. Her skin is exposed and healthy showing how great your skin can look if you use CeraVe 
2. The use of bright colors and the bright blue pool in the background catch the reader's  eyes and tells he/she how this product is waterproof and good for swimmers. There are no aural techniques in a print ad

 Techniques
  needs
This ad portrays: the need to feel safe (from the sun)
the need for aesthetic sensations. (if you use this product you will feel more beautiful)

Ch. 14 - Marketing Channels and Retailing

Because of the numerous advantages and benefits, more and more people say they prefer online shopping over conventional shopping these days.

                                                  


CeraVe products can be purchased at most major retail outlets, including CVS, Walgreens, Walmart, Target , and grocery stores or online ( Amazon.drugstore.com, etc.) Now this new generation perferere shop online

                                       

There are many reasons for online retailers to be sanguine about the future of online retail. For many consumer is convenience they don't have to wait in a line or wait till the shop assistant helps them with their purchases. They can do  their shopping in minutes  even if consumer are busy, apart from saving time and avoiding crowds. Online shops gives consumer the opportunity to shop 24 x 7 and also reward them with no pollution shopping.

CeraVe consumer has choice if they find themselves busy. They can easy  access with their smart cell phone and buy their product online Just by going to google and type "CeraVe online retails" consumer are going to find many different cites with different offers that they can have a good deal. Consumer says that "I get cheap deals and better prices online stores because products come to you directly from the manufacturer or seller without middlemen involved, Many online shops offer discount coupons and rebates".

Ch. 6 - Consumer Decision Making

"The consumer decision making is complex process with involves all the stages from problem recognition to post purchase activities. All the consumers have their own needs in their daily lives and these needs make them make different decisions. These decisions can be complex depending on the consumer's opinion about a particular product, evaluating and comparing, selecting and purchasing among the different types product. therefore, understanding and  realizing the core issue of the process of  consumer decision making and utilize the theories in practice is becoming a common view point by many companies and people". According to John Dudovskiy on he detailed analysis on "Consumer Decision Making process" he restate that the consumer decision- making process consist of five steps, which are need recognition, information search, evaluations of alternatives, purchase and post-purchase behavior.

 consumer nows days have  many options when it comes to purchase a particular product, why CeraVe? only CeraVe delivers ceramides through a patented, controlled erase technology that penetrates the skin surface, to help rebuild the skin's protective barrier and lock in moisture all day.

Stock up on high-end CeraVe Baby wash &shampoo this week at CVS! Select CeraVe products are on sale, buy one get one 50% off, and offering a $10.00 Extrabucks reward when you spend $30.00. Buy four baby wash &shampoo products, use four $4.00 insert coupons, and get back $10.00 Extrabucks. Pay just $1.59 each. Here's how

• Buy two CeraVe Baby wash & shampoo for the regular price of $10.79.
• Buy two CeraVe Baby wash & shampoo for half price: $5.40.
• Use four $4.00/1 coupons from the 8/7 smart source coupon insert.
• pay $16.37 at the register and receive $ 10.00 Extrabucks on your receipt.

This fabulous deal stared October 4th 2016 at CVS and consumer didn't wait to comment  on this for example Maira said " My store had them for 9.99 plus boo and I had the four $4 off coupon and worked fine best thing was they were only a $1 each for me thanks kcl used them today on my daughter and they are great"  furthermore this are the things that consumer love to see when they are buying their favorite product with coupons make it more exciting for them. 

CeraVe can be found in most major retail outlets, including:

Ch. 5 - Developing a Global Vision

CeraVe is currently sold in the US and Canada. You can purchase CeraVe at most major retail outlets, including drugstores, mass retailers and grocery stores. However Cerave is not yet a global marketing meaning that it doesn't targets markets throughout the world. CeraVe begins in 2005, researchers in the U.S. partnered with leading dermatologists to develop a line of skin care products designed to help repair and strengthen the skin barrier.