Wednesday, November 2, 2016

Ch. 8 - Segmenting and Targeting Markets










Cerave Baby, a new line by Valeant Pharmaceuticals North America, has announced it has been awarded the National Eczema Association (NEA) seal of Acceptance for three more of its products, and will soon be displaying the seal on its packaging.

The products are CeraVe Baby was & Shampoo, baby Moisturizing lotion, and Baby Diaper Rash Cream, which are all free of fragrance, paragons, and sulfates. With the inclusion of these three products, 11 ceraVe products have been awarded the NEA  seal of acceptance. The Seal of acceptance criterial include review of testing results on sensitivity, safety and toxicity, as well as ingredient and formulation data.

The National Eczema Association is a patient-oriented organization guided by physicians and scientists, that is dedicated to improving the quality of life for people who suffer from eczema and sensitive skin. The New Seal further helps these individuals to make informed purchasing decisions and recognize skincare products that are suitable for eczema or sensitive-skin.

Jon Reed, Senior Brsnd Manager for Veleant, stated, "We are honored that the CeraVe baby product were awarded the NEA Seal of acceptance and we strongly support the National Eczema Association in its mission to help parents make informed decisions when caring for their baby.

CeraVe  Baby's packaging is white, with a logo in blue. The diaper rash cream is in squeeze, while the moisturizing lotion and wash/shampoo are in plastic rectangular shape bottles with pump dispensers.


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